Rules to Play By
Every game needs a good set of rules,
and selling toys is no different
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LaFichi mentioned schools, the health care industry and restaurants as big buyers of Zenith's products. Spinelli pointed to police and fire departments, as well as insurance companies since they are interested in promoting various safety causes for obvious reasons. For Prime Line's desk toys, Lederer suggested buyers in the education, engineering, and architecture and other design fields. He explained that the company's desk toys connect easily to themes of problem-solving, creativity and storytelling.
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Michael Cornnell
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