Rules to Play By
Along those lines, remember too that messaging space on toys is important, especially on adult toys. Lederer stressed the value of choosing toys that can display a message clearly and attractively.
A Sales Angle
A good way to approach selling toys is to think of them not just as playthings, but as tools to move a client toward a specific goal. Need to get an educational message to children? Try coloring books. Need to get employees thinking about creativity? Try something like silly putty or a puzzle. Toys can even be used to provide comfort for children in stressful situations. Dominic S. Spinelli, vice president of sales for Better Life Industries LLC, New Britain, Conn., explained that the company's coloring books are sometimes used at hospitals. LaFichi stated that Zenith has occasionally sold toys to funeral homes.