Rules to Play By
Every game needs a good set of rules,
and selling toys is no different
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What makes a good promotional toy? How can you convince a buyer of their value versus competing products, like TV ads or cash incentives? And what about all those safety laws you keep hearing about? Aren't they absolutely the strictest on toys?
Worry not, dear reader. As always, Promo Marketing has the educated answers to your pressing sales questions. Read on to see what makes a good toy, how and where to sell them, and the ins and out of product safety law.
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Michael Cornnell
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