Rules to Play By
Every game needs a good set of rules,
and selling toys is no different
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For adults, the overall guideline of "genuine play value" remains the same, just advanced and adjusted for grown-up tastes. Items with puzzle-solving or solid creative elements are still appropriate, especially for desk toys where users will enjoy something to fiddle with as they think and work. Jeff Lederer, president of Prime Line, Bridgeport, Conn., pointed out also that adults appreciate toys on an aesthetic level, so something that looks cool on a desk or shelf may be a good choice as well.
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Michael Cornnell
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