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Libman explained further. “Umbrellas are a utilitarian product … most people own several umbrellas, they put them in the trunk of their car, their kids use them at the bus stop. Most families have multiple umbrellas, and a lot of them are given away as promotions. That’s what’s great about the product.”
Schatz agreed, and added, “It’s a very practical item, it’s very cyclical. They might have an umbrella one day, and then it gets misplaced or stolen, so umbrellas are always needed. If you’re a distributor who hasn’t used an umbrella program in a while, you might want to reconsider that, even for the same client.”
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Michael Cornnell
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