MAKES THE MEDICINE GO DOWN
Mary’s “A Spoonful of Sugar” song teaches children if you add a little something positive to a chore, it becomes much easier to do. Fashion umbrellas may not seem much like sweetened cough syrup, but the same logic stands. The flourishes and features of a fashion umbrella are the sugar that makes the end-user forget all about the rain, and pay attention to the fancy umbrella instead. The “sweetness” is the main strength of the fashion umbrella, and also what makes it particularly suited for certain markets. Schatz stated that car sales, real estate and other service industries are good areas of focus, saying on a rainy day, a fashion umbrella “definitely [has] a more professional look to it.” The hospitality industry, she mentioned, is especially interested in presenting such an image—in fact, they use a specially designed fashion umbrella called a “doorman umbrella.” As described by Meth, the umbrella has a larger 60" arc and a narrow, 16-panel design.
A Spoonful of Sugar
Elegant umbrellas can be more than just rain shelter