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Richard Meth, vice president of sales for Edison, New Jersey-based Rainkist Umbrella, explained how many of the “perk” features of fashion umbrellas are designed to create a higher perceived value with the product. He gave the example of a special fabric that Rainkist’s fashion umbrellas use. Called pongee fabric, it not only has a purportedly higher-end look, but also allows for a Teflon coating that helps repel water, causing the umbrella to dry much faster. Other impressive features would be purse-sized folding designs or automatic-opening abilities.
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Michael Cornnell
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