Playing The Field
Different spots to score with sports promotions
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Besides varying sport popularity, another important and unique facet of youth sports is the reliance on fundraising. Without corporate sponsorship or advertising revenue, high-school and recreation leagues can be heavily dependent on salable promotions as a source of revenue. Helzel suggested using items that are quick and affordable, like megaphones with accompanying stands. “You can have those megaphones out on a table by the popcorn machine, already filled up, [as a] cash-and-carry fundraiser,” she said. “Just have it right there on the table, ready to go, people give you the $2.50, take the megaphone and go.”
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- Companies:
- CPS
- Diversified Novelties
- Places:
- Erie, Pa.
- Linden, N.J.
Michael Cornnell
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