Playing The Field
Different spots to score with sports promotions
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Little big leagues
Sports leagues that are perhaps largest in number are those of high-school and youth-recreation teams. They can also be a complex market, existing as a mix of elements from the professional, college and minor-league worlds, as well as having needs all their own. For example, in some ways, youth teams mirror the professional world, like with the popularity of football. “I think that football, at any high school, anywhere in the country, is always kind of a rallying point for school spirit,” said Kippie Helzel, vice president of sales at CPS/Keystone, Erie, Pa., adding, “I think there’s a lot of booster effort around football, it probably has the highest visibility of any given sports team, in any given market.”
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- Companies:
- CPS
- Diversified Novelties
- Places:
- Erie, Pa.
- Linden, N.J.
Michael Cornnell
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