Playing The Field
Different spots to score with sports promotions
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The old college try
Like minor leagues, colleges are another large point of interest for sports promotions. They have their unique demographics and needs just as minor-league teams do, but with an additional caveat. Most colleges not only require athletic promotions to advocate for a particular sport, but also use them as a means to promote the institution as a whole. As a result, there are going to be multiple departments within the school with parts of their budgets set aside for marketing.
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- Companies:
- CPS
- Diversified Novelties
- Places:
- Erie, Pa.
- Linden, N.J.
Michael Cornnell
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