Playing The Field
“Alumni departments tend to have money to spend,” said Langer. “They’re looking for ways to reach out to their alumni, and sports is a big part of that because alumni come back for games … and that ties them to the school long after they graduate.” Langer explained that alumni outreach is important for a university or college because its ranking is partially dependent on what percentage of graduates continue to donate to the university, making alumni relations an important point for the recruitment of new students. He mentioned other areas where schools may have open budgets, like prospective student recruitment or gift shops, and cautioned that said budgets are going to vary from school to school. “At the university level, it’s getting to know everybody,” said Langer. “There’s a process, and the advice I can give is know who’s the decision maker, know who has budget to spend.”
- Companies:
- CPS
- Diversified Novelties
- Places:
- Erie, Pa.
- Linden, N.J.