PARTNER UP to Turn Prospects into Buyers
Commit this seven-letter sales solution to memory for long-term success
By
Ed Rigsbee
and Csp
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T—Translate the features you believe to be relevant into profound benefits. You cannot leave it to chance that your prospect will figure out for himself how your offer will make his life better. Do the work—take the time to be clear on how your product or service helps your customers. Ask satisfied customers and use their
stories. Force your sales manager to tell you more about how you help people or organizations. The more you learn, the more you can share.
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Ed Rigsbee
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