Chef's Choice
"Cookbooks also can be a wonderful way to show you care," she continued. "For example, a cookbook specifically written for diabetes or heart health helps educate and inspire making good choices. A health care company recently gave away the new American Heart Association Cookbook that included a customized promo page with a link to a website for recipients to learn more about the symptoms of a heart attack," she explained. "Since a cookbook is hopefully opened over and over again, it's likely that your thoughtfulness and message will last far beyond the time from when the gift was originally given."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.