Chef's Choice
One way for household items to be impactful is to be on trend. "For example, current kitchen trends are focused on a stainless steel/black/red mix, so you will see this color combination incorporated into many household promotional products," Colamarino explained. "Also, consumers have begun placing a substantial focus on making their outdoor living spaces (patios, backyard cooking areas, etc.) an extension of their indoor living space. Promotional products such as household items are a great complement to these spaces as well."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.