Chef's Choice
Colamarino provided two more interesting ideas for household items. "We have seen a number of wine openers provided for 'Grand Openings' or even a tongue-in-cheek apology for a coupon glitch with a 'We Screwed Up' theme," she said.
If the above ideas don't suit your clients, try plays on words. "Use 'a cut above' with cutlery, 'slice of the pie' with pie servers and 'here's the scoop' on ice cream scoops," suggested Dan Kielman, vice president of sales for Waverly, Iowa-based American Made Cutlery.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.