Chef's Choice
Similarly, packaging an item to resemble a city, state or event can be beneficial. "A regional cookbook, a cookbook from a restaurant you enjoyed or a food lover's guide to that city creates a gift that extends the memories of the event," Wright explained.
Build Continuity
There is great opportunity for creating continuity programs using kitchen and household items. "By providing complementary items—such as a carving set with a steak knife set or BBQ set, or pepper mills with over mitts—allow for repeat orders because clients want to collect the full set of products," Norris said.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.