Chef's Choice
Entertain The Possibilities
Some distributors find selling household products very challenging, according to Colamarino, citing that the category is too narrow. However, this category can actually be one of the most appealing product categories on the market. "When you entertain, the kitchen usually is the central grouping place, which makes it a perfect location to showcase a promotional item," she said. "Plus, the kitchen is one of the most traveled rooms in a person's home, especially during entertaining. This is a great opportunity to focus on this high traffic area and the opportunity it presents. A useful household product with a tasteful logo that people will want to use will get brands noticed."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.