Carried Away
The top bag and tote trends for 2014โand what they mean for your business
By
Sean Norris
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Fashion First
It's easy to lump them in the same category as writing instruments or drinkware, but bags have more in common with apparel than they do with hard goods. As such, selling them requires a different approach. A pen has to be comfortable and hold up under frequent use; a bag needs to do both of those things and not clash horribly with its wearer's radiant-orchid chinos.
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- Companies:
- Dard Products
- EnduraPack
- Places:
- California
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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