Carried Away
Twenty billion. That's roughly 525 bags for every person in the state of California. If all those bags disappear, stores will have to scramble to fill the void. And that could mean major sales opportunities for promotional products distributors—though maybe not where they'd expect. "Grocery stores who are selling their own reusable bags to shoppers, for the most part, are sourcing and ordering their bags directly," said Hy Brownstein, president of Westbury, New York-based EnduraPack. "That would make this sale particularly challenging. Target the suppliers to these stores (in the case of grocery stores, target companies such as Kraft, Tyson, P&G, etc.), and suggest a co-branded grocery bag that they could supply as a promotional item to the supermarkets, who would distribute them to the shoppers at no charge."
- Companies:
- Dard Products
- EnduraPack
- Places:
- California