Carried Away
The top bag and tote trends for 2014โand what they mean for your business
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Sean Norris
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Jason Emery, vice president of sales and marketing for Tagmaster/a division of DARD Products, Evanston, Ill., also advised against directly targeting grocery stores, citing similar direct-sourcing issues. Instead, he recommended focusing on smaller businesses that would use branded bags as a marketing tool, rather than a revenue stream. "Local businesses can easily place grocery-style totes and bags with their brand into the market," he said. "[These would] experience a high level of use and generate impressions."
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- Companies:
- Dard Products
- EnduraPack
- Places:
- California
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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