Carried Away
The top bag and tote trends for 2014โand what they mean for your business
By
Sean Norris
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The unifying theme? People carry a ton of stuff—laptops, smartphones, books, tablets, cameras, magazines, water bottles, chargers, cosmetics—and they need bags that can hold all of it. That means sturdy construction and lots of pockets. "Know your material and specifics regarding the construction of what you are selling," Emery explained. "There are many different qualities of bags out there, and the end result is that the bag has to hold whatever the recipient places in it. Bags made of polypropylene are price-conscious but lack the overall quality and durability that some customers might expect. Polyester materials are more durable, [as are] canvas-constructed pieces."
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- Companies:
- Dard Products
- EnduraPack
- Places:
- California
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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