Carried Away
The top bag and tote trends for 2014โand what they mean for your business
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Sean Norris
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Function Forward
If fashion is consumers' top priority in a bag, function is a close second. There are entire websites dedicated to exploring bag contents (one Flickr site boasts 28,283 members and 15,464 user-submitted pictures) and popular tech website The Verge runs a recurring feature inviting people to catalog and analyze the items in their bags. Even the Wall Street Journal has gotten in on the act, profiling everyone from entrepreneurs to fashion models to NBA referees in its "What's in Your Bag?" series.
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- Companies:
- Dard Products
- EnduraPack
- Places:
- California
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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