Work It Out
Challenging Yourself
Gyms, health clubs and yoga studios are obvious sells for fitness products, but they are not the only ones. "As companies focus on promoting a healthy lifestyle as part of the corporate culture, they are also increasingly popular in company stores and incentive programs," said Adams. Fitness has become more than a personal initiative. It is a country-wide interest in fighting obesity and increasing education about and practice of healthy living. Products that promote exercise and nutrition help solidify the company giving them out as health-conscious. "Fitness products are used for launching healthy brands," Adams explained. She listed nonprofits, personal care companies, lifestyle brands and food companies as good healthy living brands. Zorner and Rothstein added schools, athletic groups, dance teams and college groups like fraternities and sororities as solid markets for fitness products.