Work It Out
Build your promotional muscle with water bottles, tote bags and fitness apparel
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Healthy living is a motto among fitness markets that extends beyond fitness equipment. Most companies in the fitness and health market support wellness-conscious lifestyles, so eco-friendly products are also popular. "Another trend is the use of eco-friendly products," said Adams. "I think the concept of 'healthy living' now includes what's healthy for the environment." Zorner reiterated the easy-sell of environmentally conscious products. "Alo's bamboo styles are the ultimate material for gym apparel. They are super-soft and luxurious but naturally moisture-wicking," she said.
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Colleen McKenna
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