Work It Out
Build your promotional muscle with water bottles, tote bags and fitness apparel
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In addition to paying attention to seasons, distributors should consider the age of intended end-users because different age groups prefer different kinds of exercise. "Consider the end-user whenever possible," said Rothstein. "Adults are not the ideal market for jump ropes, but kids adore them; kids don't really go for pedometers, but adults love them. If you don't know your demographic or if it's all ages, go for something with wide appeal and function—water bottles are always safe," she explained.
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Colleen McKenna
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