Work It Out
Build your promotional muscle with water bottles, tote bags and fitness apparel
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Steffenie Zorner, brand manager for Los Angeles-based Bella, seconded Adams's remark about using everyday products and explained how it extended to apparel. "Wearing fashionable fitness apparel for daily activities has become trendy, and it is a trend all age groups are participating in," she said. "Whether they are receiving these as giveaways or purchasing them from a group they are oriented with, everyone is looking for fashionable, functional pieces to wear to the gym and while running errands," she explained. Using trendy products allows for interest from end-users who might not normally be fitness-friendly, but care about current fashion trends and healthy living.
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Colleen McKenna
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