Work It Out
Build your promotional muscle with water bottles, tote bags and fitness apparel
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Finding Your Aura
The trick to selling exercise products is using colors and styles that appeal to the niche you are working in, whether it is yoga, kickboxing or any other sport you find. For yoga, Rothstein has found that blue- and green-based colors sell well. "With our yoga mats in particular we sell in four colors, and while blue outsells the other colors, we definitely have nice movement on the purple, teal and lime too," she said. Zorner mentioned basics like black and gray are always popular for all niches, but added bold colors and prints gives your promotion something extra. Adams echoed Zorner's observation. "We have also seen an increase in more fashion-forward colors/patterns like our Python print," she said.
0 Comments
View Comments
E
Colleen McKenna
Author's page
Related Content
Comments