By
Sean Norris
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Explore New Markets
Gisser suggested that the wide appeal of automotive products makes them viable in a variety of markets, not just those typically associated with cars. He gave the example of colleges giving away cell phone-shaped air fresheners at student orientation for driving safety-awareness programs. "[By] choosing a high-visibility air freshener, they inexpensively delivered a priceless message—'hang up and drive,' and 'arrive alive, don't text and drive,'" he said.
0 Comments
View Comments
- Companies:
- Handy Industries
- K&R
- Superex Line
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Related Content
Comments