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Sean Norris
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Tier-ing Up
"Free stuff? No thank you, I hate free stuff," said no one, ever. That's why offering products as rewards for end-user participation is a great way to get people interested, especially if those giveaways are tiered to incentivize further participation or purchases.
Addis described a promotion where an automotive manufacturer looking to increase sales of one of its higher-end vehicles mailed prospective buyers a tire gauge attached to an invitation for a test drive. "Upon completion of the test drive, customers would receive a nice travel mug and stainless steel bottle gift set," he explained. "Once they completed a purchase, they received a $500 gas card for free fuel in their new vehicle. The program was a great success."
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- Companies:
- Handy Industries
- K&R
- Superex Line
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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