The Crossover
An automotive promotion doesn't necessarily require products originally intended for use in the car, or even products that are vehicle-themed. Addis mentioned work gloves for auto body shops and calendars with customized coupons for car dealerships.
Hung noted that pet-related products, in particular, can be used effectively in automotive promotions. "We've seen a lot of crossover between the two product categories, and I believe that's primarily because almost every household nowadays has a pet," he said. "We had an automotive manufacturer order several thousand of our pet trash bag dispensers, which were intended to be given out in conjunction with this year's Puppy Bowl," he continued. "The giveaway was exciting because it tied our automotive and pet lines together, not to mention it was a good sized order."
- Companies:
- Handy Industries
- K&R
- Superex Line