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Sean Norris
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Making Memories
The best promotions are those that create a memorable experience. Keith Addis, vice president of sales for K&R Precision, Cheektowaga, N.Y. detailed one example where a pizza franchise sent its delivery drivers to clear snow off local residents' car windows. On each car, the drivers left an ice scraper branded with the franchise's logo and phone number. "It helped the franchise boost pizza sales by over 33 percent during the next three months, and consumers told them it was great when they came out to go to work and their cars were clean," Addis noted.
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- Companies:
- Handy Industries
- K&R
- Superex Line
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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