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Sean Norris
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The Billboard Effect
According to Hung, some state and county laws prevent brick and mortar retail stores from advertising using signs in their parking lots. He explained that larger chains can circumvent this by parking 18-wheelers in front, a loophole too costly for smaller stores to exploit. That's where sun shades come in. "[Businesses] have discovered that they get just as much exposure by having imprinted sun shades in employee or customer cars," Hung said. "Not only does it help advertise their brand, but it also helps protect their car, and at a fraction of the cost to print a traditional banner."
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- Companies:
- Handy Industries
- K&R
- Superex Line
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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