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Sean Norris
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Economy of Sale
Fuel economy is another hot-button issue with consumers these days, not just among the environmentally conscious crowd, but also among those looking to save some extra cash. "A successful automotive product promotion that is often overlooked is oil conservation programs," explained Ryan Hung, president of Handy Industries Inc., City of Industry, Calif. "Automobiles are among the largest consumers of oil/gasoline, so tire gauges and sun shades are a natural fit as they both promote energy conservation."
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- Companies:
- Handy Industries
- K&R
- Superex Line
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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