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According to Dean Vuong, vice president of Kavio!, Commerce, Calif., the addition of the new line Kavio! Women was a strategic move in that vein. The company increased its available sizing, and is now able to offer trendier, slimmer silhouettes for women 25 to 45 years old.
For the distributor looking to find the right balance within such a broad spectrum of ages and sizes, Newman-Huckabee broke it down: “If the audience is younger, you might want to purchase more fitted products. As the audience ages, you would change to more classic or relaxed apparel.”
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- Companies:
- Edwards Garment
- Hanes Printables
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Christen Gruebel
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