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“Our marketplace has really paid attention to the juniors and fitted apparel [markets] in recent years,” Newman-Huckabee maintained. “But this is actually only 25 percent of the total women’s market,” she went on. By creating complementary collections for female end-users in a wider age range, suppliers have capitalized on the demand for fashion pieces and better sizing.
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- Companies:
- Edwards Garment
- Hanes Printables
E
Christen Gruebel
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