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To address these needs, industry suppliers in growing numbers have been adding new collections, overhauling old ones and providing new options for existing styles.
Edwards Garment, for one, recently underwent a major redesign of its pants selection (see sidebar) to great success. By addressing both distributor and end-user needs for better-cut women’s garments, every party in the equation ends up a satisfied customer. “Distributors who had stopped promoting Edwards’ women’s pants are now offering them again. The end-user likes the way they fit and we are finding that our sales have increased,” Lloyd said.
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- Companies:
- Edwards Garment
- Hanes Printables
E
Christen Gruebel
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