The Incredible, Edible Sale
A HANDY GUIDE TO PROMOTIONAL NUTRITION
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Yet, Riordan is quick to point out that strategy is almost as important as content when it comes to the short-lived nature of edible promotions. He offered up two important questions worth asking customers: “Do they want a gift that contains some tangible item (with their logo on it) that will remain after the food has been enjoyed,” and, “What do they know about the recipient?” Putting extra thought into packaging and treat assortment can ensure more people remember the snack, long after the food is gone.
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Christen Gruebel
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