The Incredible, Edible Sale
As office workers around the world can attest, when the midday doldrums hit, it takes more than just one food group to satisfy. With diversified offerings such as meat-and-cheese platters as well as chocolates and cookies, Mosinee, Wisconsin-based Maple Ridge Farms understands the power of the sweet and savory. According to company president Tom Riordan, the dueling flavors have duked it out (saleswise) over the years. “When we started our business 29 years ago, cheese-and-sausage packages represented 100 percent of our sales. Over the next 27 years, as we added more and more products like chocolate, fresh-roasted nuts and smoked meats we saw that percentage drop to about five percent of sales,” he reported. Over the past two years, however, sales for cheese-and-sausage combos have almost doubled. And so it goes.