The Incredible, Edible Sale
A HANDY GUIDE TO PROMOTIONAL NUTRITION
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Though Salzman reported a former marketing push for his company was to encourage distributors to fill their mug promos with coffee or another of its assorted beverages, he noted the upsell strategy has fallen a bit by the wayside. Instead, 75 percent of his coffee packets are being handed out individually, either as thank-you gifts or simply as a way to get in front of a customer.
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Christen Gruebel
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