The Incredible, Edible Sale
A HANDY GUIDE TO PROMOTIONAL NUTRITION
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This mantra has worked well for Fresh Beginnings, said Lauren Fox, sales and marketing manager for the Valdosta, Ga. company. “Customers come to enjoy and expect their yearly treats and become disappointed if they don’t receive them,” she said. The opportunity for repetition is a big draw for food gifts, particularly where sweets are concerned. “If a high-quality gourmet treat that can be shared by many is sent each year, recipients look forward to their gift from the sender,” Fox added.
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Christen Gruebel
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