Penciled In
The 11 must-knows of designing a perennial calendar or timeplanner promotion
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9. Use Economical Imprints
Planners and calendars are often ordered last minute and are only meant to last a year, so a high-tech imprint is not necessary to make a statement. Mahre mentioned that most planners are screen printed or hot stamped. "These are the most economical methods to deliver large quantities in a short time frame," he explained. Guthrie added foil stamping and digital printing to the list of best calendar and timeplanner imprint methods. "We feel [foil stamping] gives the best color resolution over all other methods," he stated. "For full-cover coverage, digital printing is definitely the future."
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Colleen McKenna
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