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The 11 must-knows of designing a perennial calendar or timeplanner promotion
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7. Avoid Trendy Covers
Guthrie noted that new calendar trends appear often, but usually don't last long. Repeat calendar buyers stick to one style. "Repeat clients usually like to keep the same format they are used to using, so we don't change our stock formats very often," he said. If you must embrace a new calendar style, try bright colors. "We are seeing more covers with brighter color designs that are very appealing," stated Mahre.
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Colleen McKenna
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