Penciled In
The 11 must-knows of designing a perennial calendar or timeplanner promotion
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6. Sell During New Year's
Mahre noted the first day of a new year as the best time for beginning calendar and planner programs. He also mentioned that many orders come in late December. "Many last-minute requests come in starting in early December with rush orders," he said. Guthrie agreed, saying, "The majority of our calendar sales are still accomplished in the fourth quarter and into January." Though suppliers can fill last-minute December orders, your clients might not get the style, material or color they want so planning ahead is preferable. "Sometimes stock items may not be at ideal levels and this causes disappointment for everyone," Mahre explained.
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Colleen McKenna
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