Penciled In
The 11 must-knows of designing a perennial calendar or timeplanner promotion
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11. Don't Fear Tech Advances
Guthrie and Mahre mentioned the relevance of paper calendars even in an age of smartphones and tablet computers. "A recent study found that 80 percent of the respondents had a physical calendar in their purse, briefcase or home," he said. "With all the advances in technology, this is a validation of the continued use of paper planners." Mahre added that while technological additions like QR codes are on the rise, they are not standard. "We are seeing more of those populating products especially like planners and calendars," he said. "The only real challenge is that there are so many variations and not all QR codes are accessible via the many different phones."
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Colleen McKenna
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