Penciled In
That's what is so wonderful about calendars and planners: users need new ones every year. This means continued sales for you and continued advertising for your clients. Offer your clients this enduring promotion by using the 11 tips below.
1. Keep It Simple
Bill Mahre, president of ADG Promotional Products, Hugo, Minn., suggested keeping calendars and planners simple to gain the most exposure. "Make it simple and functional enough for the end-user to want to make it part of their everyday activities," he said. He warned against making planners too complicated, because extras can distract from the purpose of the product. "Too often people try to become overly creative and the promotional item (in this case a planner) ends up being the proverbial 'trash and trinket,'" he said.