Marketing and Sales

Hirsch Gift, Houston, announced new multi-line representative and territories. Flanagan & Associates will represent the supplier in the Southeast region of the U.S. and Puerto Rico. Tom Flanagan, based in Florida, will cover Florida…

There’s plenty to know about LinkedIn, including how to best utilize it to connect with new customers. Here, we’ll look at different approaches for using LinkedIn and learn from three promo distributor experts how to get the most out of your business efforts on the platform—whether you’re a new user or a pro...

Logomark, Tustin, Calif., has added a new leadership role, naming Michael Bistocchi as chief revenue officer. Bistocchi will be responsible for driving all revenue-generating activities with a focus on growth through broadening Logomark’s customer base, solidifying distributor partnerships, and aligning sales and marketing strategies...

Major brands have been scaling back their logo designs to simplified, flatter styles that evoke the past and look good on mobile devices. The desire might have been mobile-first, but these minimalist designs create new opportunities for creativity on physical promotional products, too...

Jim Hummer founded two health care companies and invested in over 30 cutting-edge ventures, creating over $4 billion in shareholder value. Hummer discusses with host Greg Muzzillo the lessons he learned from opportunities and failures during his career, including when he sold his company, Whole Health Management, to pharmacy store giant Walgreens...

Do you specialize in a particular market? This is one question I always ask distributors at educational presentations as well as one-to-one consultations. Nine out of 10 times, the answer is no. Most feel it’s best to serve as many industries as possible and not limit themselves. Is that the right approach?...

Like many promo distributors during the pandemic, The Identity Source has found success in kitting, assembling swag boxes for clients' virtual events. But the company has taken a unique approach that elevates its "Event in a Box" program to another level. Patrick Wyant, business development manager for The Identity Source, told us how...

Patrick Wyant, business development manager for The Identity Source, shared how his company is putting creative twists on virtual event kits, including using the exterior of the boxes as a key component and incorporating local flavor. Check out this gallery of images from three kits the distributor produced...

For Print+Promo Marketing’s 2021 State of the Industry report, we set out to learn more about the…

I have said many times that there is no excuse for not making $500,000 per year in this industry, whether you are a business owner or a sales rep. Time is money. You heard it before. But do you really believe it? Do you really treat time like money? Think about it this way. Let’s say…