Marketing and Sales

With buyers turning to the internet to look for promotional products providers, your website can be your main source of new business. That’s why tracking its performance is essential if you want to realize its potential in driving traffic, leads and sales...

Being the best at what you do. As a leader, what are some things that you can do to help bring out the best in your people?

Ed Sheeran announced that he would be a shirt sponsor for Ipswich Town F.C., displaying a mysterious logo with symbols he previously used on albums along with the word "Tour." Other artists have started advertising on soccer jerseys, too. Is this a new medium for entertainers? And what exactly is Sheeran promoting?...

Whether you are giving a price for an existing job or quoting a new solution, landing the order comes down to one critical question.

May starts off with a great one-two punch. You have May the 4th one day, and then you go to sleep and wake up on Cinco de Mayo, the ultimate fiesta day of the year. Yep, nothing beats that. But, as we’ve said before, just about every day is a good excuse for promotional products. Here are five that we liked this week...

Expedia, the online travel booking company, recently released a report that found 80% of Americans are stressed about resuming international travel and 60% need more help booking travel now than they did before the pandemic. As part of its plan to win back those wary travelers, Expedia is offering a helping hand. A Jonas Brother's hand, to be specific...

While the last year has been a challenge for everyone, it has also brought many opportunities. Jumping into or expanding your business in the automotive vertical market is one of them. Dealerships have rebounded better than expected and business is projected to build back rapidly over the next two years. Don’t miss out on this market...

As part of our 2021 State of the Industry report, we reached out to experts in five major product categories. Below is an excerpt from our conversation with Brian D. Gale, CEO of I.D. Images, Cleveland. Find out what he had to say about the current state of labels, shrinking lead times for materials, the exciting prospect of hybrid technology and more...

Cap America Inc., Fredericktown, Mo., announced today that Christen Siebert has been promoted to senior financial analyst. Siebert began her career at Cap America in May 2018 as an accounting intern, and was promoted to assistant accounting manager later that year. Siebert will now report directly to CFO Curt…

The Rocket City Trash Pandas are the Anaheim Angels’ Double-A affiliate, based in Alabama. The team is so popular that it hasn’t even played an inning of baseball yet, but has already sold $4 million in merchandise. This proves, among other things about the team, that the initial $2 million in just one year wasn't a new-team honeymoon period or fluke...