Marketing and Sales

AIA Corporation, Appleton, Wis., hosted its first virtual Marketing Lab event earlier this month, bringing together nearly 90 owners and seven speakers for two days of hands-on learning and collaboration. Topics discussed included social media, email marketing, company stores, and website and email analytics...

One distributor's one-on-one meetings at a recent Promo Marketing virtual business development event led to $7,000 in orders after the supplier helped put together virtuals for a few of her clients. More than that, though, the meetings laid the groundwork for future business. Here's how...

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading…

To have a dream is one thing, but to pursue that dream with passion and conviction is the difference between settling and success. Bill Koeblitz, founder of MobilityWorks, discusses his aspirations of getting into Formula 1 Grand Prix racing and, ultimately, how he started a business that has become the largest national provider of wheelchair accessible vehicles...

Koozie Group (previously BIC Graphic) announced leadership team updates to help accelerate continued efforts to build a foundation for scalable and sustainable growth. Melissa Ralston will move into the role of chief revenue officer, while Pierre Montaubin has been promoted to senior vice president for product management and sourcing...

Your online brand needs to effectively communicate what you do, who you help and the value of doing business with you. If your website and social media profiles are not up to the task, you may be missing out on new ideal clients, repeat sales and other important opportunities. Here are five reasons you might want to consider a rebrand...

Amazon will begin selling more officially licensed NFL merchandise, such as replica jerseys, tailgating products and more, thanks to a new agreement between the company and the league. Effective yesterday, Amazon can now sell licensed NFL products from brands like Fanatics, New Era and more. Nike, however, will not be included...

This batch of products covers everything we love about spring: blossoming trees and flowers, eating outside without needing to sit under a heat lamp, playing games with friends, and sports. Hopefully these products give you the same boost that you get from a sunny day after a long winter...

Silver Swag Box founders Brandi Allen and Ashley Rollins told us what it was like starting a subscription box service with no prior experience, how they select the themes and items for each box, how they use personalization to make each box special, and much more...

Finding solutions that incorporate both print and promo takes creativity, but when done well can yield big wins for your customers and your own bottom line. Marty Bear, president of PMSI Promos, remembers one instance where a mixture of print and promo served as an effective self-promo...