Marketing and Sales
September 22, 2016 at 5:38 pm
AIMastermind Group, Collegeville, Pa., in conjunction with Philadelphia-based Promo Marketing, held its second annual AIM Power Meeting, which allowed distributor members the opportunity to meet one-on-one with supplier partners in Fort Lauderdale,…
September 20, 2016 at 4:52 pm
I was in San Francisco Aug. 14 (attending PPAI North American Leadership Conference) and watched as nearly everyone seemed to be playing "Pokemon Go." I was in San Francisco this weekend and other than a few young boys, I saw hardly anyone playing "Pokemon Go". This isn't because I wasn't paying attention. In fact, it…
September 19, 2016 at 4:22 pm
It is by no accident that Carolyn Schena, owner of Proforma Image & Design, Bloomfield Hills, Mich., was able to secure an order worth more than $500,000 with a leading international technology company. Schena’s customer, based out of North America and Europe, needed to deliver…
September 16, 2016 at 6:04 pm
After South Korean shipping company Hanjin Shipping Co. Ltd. (Hanjin) filed for bankruptcy, the fate of the company is uncertain. What's more, one of it's U.S.-bound ships is left in a difficult position (the middle of the ocean) after disputes over payments. "There is no clear visibility yet on what will happen with this business,"…
September 16, 2016 at 5:44 pm
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I'm going to England next weekend! Time to brush up on whatever language they speak there.) Last week, Promotional Products Association International (PPAI) won, and now will face off…
September 15, 2016 at 5:41 pm
Research has shown that the right promotional products can elevate your prospective customers’ opinions of your products. However, selecting the right gift isn’t always easy. Balancing desired outcomes, messaging, branding and costs can be a nightmare. Successful promotional products are not only relevant to your brands, but also to your customers. Your ultimate goal is…
September 14, 2016 at 5:34 pm
The Branding Agency Powered by Proforma, Richmond, Va., is proud to announce it has partnered with a leading global supermarket chain to support its employee recruitment efforts.…
September 14, 2016 at 3:37 pm
Yesterday, we reported that Rocky Janda, a distributor who also works as an alderman in the town of Germantown, Tenn., received some heat from citizens after…
September 13, 2016 at 3:41 pm
So, you’ve been to the Promotional Products Association International (PPAI) Expo or the Specialty Advertising Association of California (SAAC) Show, but, at those events, promotional products are the focus. Where do promotional products fit in at a trade show when they aren’t the main attraction, but a complementary piece? We spoke to Chelsea Peabody Bohannon,…
September 12, 2016 at 5:56 pm
If you're going to spend the day in meetings, there are worse locations than sunny Southern California. At the latest Promo Marketing Power Meeting, held Aug. 28 to 31 in San Diego, distributors had the chance to meet with suppliers…