Marketing and Sales
October 6, 2016 at 5:30 pm
Some day, I'm going to change! Many adults still are struggling to find out what they want to do. Oh, they're busy. But mostly they react and react and react, and never really set their own directions. They expend a lot of energy trying to make a living and spend little time making a life.…
October 6, 2016 at 2:40 pm
Whether or not you're a fan of "Gilmore Girls," you were probably well aware of the show this week. To celebrate the Netflix revival of the hit TV show, nearly 200 coffee shops across the country transformed…
October 5, 2016 at 6:33 pm
Sonic Promos, Gaithersburg, Md., welcomed Jay Shaplin and J4 Promotional Marketing, Eldridge, Md., to the Sonic Promos family. In his new role, Shaplin will act as Sonic Promo’s senior brand manager and vendor relations manager. "I am very happy to have made the move over to Sonic Promos,” Shaplin said. “I met [Sonic Promos owners]…
October 5, 2016 at 5:53 pm
When you think about the holidays, two things might come to mind: toys and food. Whether you want to thank your clients for all the business they did with you in 2016 or your clients are looking for a special holiday promotion that will remain at top of mind in the new year, we have…
October 5, 2016 at 5:43 pm
Proforma Professional Business Solutions, Austin, Texas, announced that it has expanded its international presence by opening new offices in Sydney, Australia, and Jiangsu, China. The distributor also has offices located in England…
October 4, 2016 at 6:11 pm
Cho Yang-ho, chairman of Hanjin Shipping, the South Korean shipping company, said that the company's demise was a result of playing "a game of chicken" with large, government-backed shipping companies. The company sought receivership after…
October 4, 2016 at 4:01 pm
Every business has metrics, but too many use vanity metrics that make them feel good about what is being done rather than providing insights to be better. For example, we’ve all suffered from the call center that is so focused on wrapping up the call rather than resolving the problem. Why? Because the more calls,…
October 3, 2016 at 6:05 pm
In March, we reported on Sidestep, a new app that allows concertgoers to purchase merchandise before the show so they can avoid the long lines at the venue. Now, Sidestep received a boost in capital and reputation thanks to a $150,000 investment from Beyonce. Sidestep CEO Eric Jones told TechCrunch that "[Beyonce's team] wanted [her]…
October 3, 2016 at 4:08 pm
There’s one reason why most people in our industry aren’t rich. At the end of the day, the business we are really in is the “know, like and trust” business. That’s right. Our real job as industry professionals is to get people to know us, like us and trust us. It’s true if we are…
September 26, 2016 at 6:03 pm
It’s no surprise that it costs less to generate business from existing customers than from new ones. After all, people who have already done business with your company have first-hand experience with your brand, products and services. Yet many businesses are leaving money on the table by not focusing enough on generating repeat business. Here…